ODANT; Original Designs Affecting Native Transitions is a creative arts publication that focuses on original native arts. Native being local South African and eastern cape based Artists. The publication highlights design, fashion, fine arts, and photography. The Main focus of the magazine is to expose local talent by creating a platform for Eastern Cape artists to thrive. The eastern cape has always been a rich cradle of the artist but has never had the right support and exposure within there own region through ODANT the publication reaches a larger market locally and nationally channeling more art connoisseurs into the Eastern Cape. This then helps create and generate local hype within the region and gives the region a quarterly publication to look forward to. The publication will also help generate publicity around the Grahamstown National Arts Festival and publish arts from the event as well.